Eat that frog called Research! 🧑🏽‍🍳

Howdy Linkers?

Happy Easter in Arrears to all our Christain subscribers.

I hope the turkey tasted good.

Comrades, today’s email is going to be super short so let’s hit the road.

For the last two weeks, we have been discussing how knowing yourself and knowing your business can help your marketing plans.

As a small business owner, you know how important it is to attract and retain customers.

But with so many marketing strategies out there, it can be challenging to figure out what works best for your business.

That's where research comes in. 

By using research to inform your marketing decisions, you can create more effective campaigns that resonate with your target audience.

Here are a few strategies you can use for your research:

1. Define your target audience: Who are your ideal customers?

What are their needs and pain points?

The more you know about your target audience,

the better you can tailor your marketing messages to them.

2. Conduct customer research: Talk to your customers and ask for feedback.

What do they like about your products or services?

What could you improve?

Use this feedback to refine your marketing messages and offerings.

3. Analyze your competitors: Who are your main competitors?

What are they doing well? What could you do better?

Use this information to differentiate your business and stand out from the crowd.

4. Use data to track your results: Keep track of your marketing metrics, such as website traffic,

social media engagement, and sales.

Use this data to evaluate the effectiveness of your marketing campaigns and make adjustments as needed.

By using research to inform your marketing decisions,

you can make more informed choices that will help your business grow.

Remember, marketing is an ongoing process, so keep experimenting and refining your approach until you find what works best for your business.

Like always, we are still taking interested persons who want to be highlighted on the weekly business owner of the week highlight.

If you are interested, fill out this form.

See you later this week.

Have an amazing evening ahead!