Make yourself at home!

You cannot begin to imagine how many times I have erased and rewritten this first line.


I know you weren't expecting the email to begin this way, did you?


of course, I didn't think I'd begin my first email to you this way too, but here we are!


My name is Damian Madugu and I am the team lead @Links.


An organization created to help support and help GenZ business owners around Nigeria and the world at large.



It is good to meet you in person finally or should I say, over the mail 😄


and I am super glad that you subscribed to this email.


So here's a warm welcome


Make yourself at home.


Looking back, I built my first business back in 2020 and it failed woefully.


Why? Because I was poor at marketing and no matter how much I pushed my brand, I only got very few customers.


Imagine having only 7 people patronize your brand in an entire year! That was my situation.


And you probably must have had rough experiences with marketing for your business.


That's why this newsletter exists! Here I am going to share tricks, and experiences of everything marketing.


Of course, we will discuss other things you need to know about building a successful brand but the headline is MARKETING!

And because I want to carry you along on this marketing journey there are 2 vital things you need to know.


Our emails are going to be on a weekly basis.

So expect to read from us every Tuesday and Thursday.

Tuesdays are going to be for intense, tested marketing lessons, while Thursdays are going to be for The Business Owner of the week mail.

This means that every Thursday we're going to send an email, recognizing a business owner and what their business entails.


We're not just going to pick randomly, our team is going to vet the lucky business owner before bringing them to your doorstep.


That's free publicity to our list of users and vendors who might need your product or service.


I am going to round it up here but before I do,

Let me know if you're a business owner and would like to be crowned as the business owner of the week. Reply to this email and tell me about your brand.

After that, my team would vet you to know if you're worthy of this crown. 😉

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The Business Owner of the week highlight will begin next week Thursday. Keep your fingers crossed and eyes open, people

Let’s round it up here!

Don’t forget to share the subscription link with your friends and loved ones. Here it is: https://links2022.beehiiv.com/subscribe

See you next time and have a wonderful week!