How to use social media trends to your advantage.

Hello, Linkers!

Happy New Week to you and a big hearty welcome to all our new subscribers.

How was the Eid il Fitr break?

I hope it was as fun for you as it was for me.

Without wasting much time, let’s get into today’s lesson.

I am sure you must have come across the “ei brother Bernard” video that is currently everywhere on social media.

Well, like the “Brother Bernard video”, trends are one of the reasons why social media is a fun place to be.

Despite how funny and interesting they can be, a trend when used wisely can be your ticket to limelight irrespective of what you do or sell in the online space.

Today’s email is going to show you how to make the most of social media trends to boost your marketing strategies and also boost the overall visibility of your brand.

To begin, what is a trend?

According to Wikipedia, a trend is any form of collective behavior that develops within a culture, generation,

or social group in which a group of people enthusiastically follow an impulse for a short period.

However, I prefer to describe a trend as anything that catches the attention of a wide range of people enough for them to talk about it or make reference to it.

So this means that there are three simple ways you can identify trends, especially on social media.

• A large number of people are talking about it or making reference to it.

• It changes/affects the way people talk or think.

• It lasts for a short period of time and doesn't last long.

Once you recognize these three symptoms, then you have a trend right in front of you.

Social media trends are very unstable, and constantly changing, and can be challenging to keep up with the latest developments.

However, staying up to date with social media trends can be incredibly beneficial for your business.

Because it can help improve your marketing strategy and increase brand visibility.

In this newsletter, we'll explore how you can use social media trends to your advantage as a business owner.

Step 1: Stay Up to Date with the Latest Trends.

The first step in using social media trends to your advantage is to stay up to date with the latest developments.

Follow social media blogs, subscribe to newsletters, and keep an eye on what your competitors are doing on social media platforms.

A piece of advice: Use or stick to trends that align with the goals and values of your brands.

Using the wrong trends for your marketing can give your audience the wrong image of what your brand represents.

Imagine a health brand jumping on a trend that validates or supports smoking. Catastrophic isn’t it?

That’s how it will look when you use the wrong trends.

Step 2: Use Trending Hashtags.

Hashtags are a powerful tool for increasing your brand visibility on social media platforms.

Incorporating trending hashtags relevant to your industry can help you reach a wider audience and increase engagement.

However, be careful not to overdo it, as using too many hashtags can come across as spammy.

Step 3: Use Eye-catching Visuals.

Visuals are an essential component of any successful social media strategy.

Using eye-catching visuals can help your content stand out from the crowd and increase engagement.

Make sure your visuals are on-brand and relevant to your audience. Settle for good content quality too!

Step 4: Collaborate with Influencers.

Although it can be expensive, working with Influencers can be a valuable asset when it comes to increasing brand visibility and reaching new audiences.

Collaborating with influencers can help you tap into their followers and expand your reach. Like a mentor taught me,

“The best way to access the people is through their King/Ruler. Why? Because when he/she speaks, they will listen.”

However, make sure to choose influencers whose values align with your brand's values.

Step 5: Engage with Your Audience.

Your marketing strategies and efforts are literally pointless if you fail to connect with your audience.

I know you have been taught to ignore comments on your posts like big brands do but do not forget that you are not a BIG brand yet.

Engaging with your audience is crucial to building a loyal following on social media platforms.

Responding to comments and messages, asking for feedback, and running polls can help you build a community of engaged followers.

Step 6: Experiment and be unique.

For most trends, almost everyone will be doing the same thing. Your only chance to beat the algorithm and other businesses is to stand out with your content.

Do not be afraid or ashamed to try out a new idea or stand out. Your uniqueness increases the chances of people noticing you more than you think.

Trends can be stepping stones when you use them well. With these simple steps, I am sure that you would know what to do when another “Ei brother Bernard” trend shows up.

With that, I will end the class here. Implement these tips and send me a mail about your results and experience. I’d like to know how it all went down.

This Thursday, we will be introducing you to another business owner who is doing super well.

If you are interested in showcasing your brand in the weekly, “Business Owner of the Week series,” fill out this form and we will get back to you.

Here is the link to the form: https://forms.gle/gNxut3pPiGXES1wv5

See you later this week! Bye!